SCCA Business Plan 2025
Business Plan for Sunshine Coast Creative Academy
Focus: Mobile Art Workshops in Queensland (Year One)
Executive Summary
Sunshine Coast Creative Academy (SCCA) aims to bring the joy of creativity and self-expression to communities and businesses across Queensland through mobile art workshops. These workshops are uniquely designed to promote mental well-being, team bonding, personal growth, and community connection. In the first year, the focus will be on establishing a strong presence with flexible, engaging workshops tailored to individuals, groups, and corporate clients. By leveraging customisation and the therapeutic power of art, SCCA will build a solid foundation for future expansion into a permanent creative space.
Unique Selling Proposition (USP): SCCA combines artistic expression with personal and professional development, offering workshops that inspire creativity, reduce stress, and foster meaningful connections.
1. Business Overview
Mission:
To inspire creativity and connection through accessible and engaging art experiences, promoting personal growth and community development.
Vision:
To foster an inclusive and vibrant creative culture across Queensland, paving the way for a permanent creative academy and gallery space.
Objectives for Year One:
- Launch and grow a mobile art workshop service targeting individuals, groups, and corporations in Queensland.
- Build brand awareness and establish relationships with local businesses and community groups.
- Generate consistent revenue to support the academy’s expansion goals.
- Provide high-quality, customizable workshops that enhance creativity and engagement.
2. Target Market
Primary Audiences:
-
Corporations and Businesses:
- Team-building events
- Wellness programs for employees
- Incentive or appreciation activities
-
Individuals and Groups:
- Celebrations (birthdays, hens nights, anniversaries)
- Community groups or clubs
- Friends and families seeking unique experiences
Demographics:
- Corporate clients: Medium to large organisations focused on employee well-being and innovation.
- Individuals: Adults aged 25–55 interested in creative, social experiences.
- Families: Parents with children aged 5–12 seeking family-friendly activities.
Geographic Focus:
Key urban and regional centers in Queensland, such as Brisbane, Sunshine Coast, Gold Coast, and Toowoomba.
3. Workshop Options and Customisation
A. For Corporations
Focus: Employee engagement, team building, and wellness.
Workshop Options:
-
Creative Collaboration Workshop: A collaborative group painting experience, creating a large artwork symbolising teamwork and unity.
Outcome: Strengthens communication and problem-solving skills. -
Stress Relief through Art: A relaxing painting session designed to reduce stress and improve focus using calming techniques and soothing themes.
Outcome: Boosts morale and mental well-being. -
Innovation and Creativity Training: Abstract art exercises to spark creativity, improve innovation, and inspire out-of-the-box thinking.
Outcome: Enhances creative problem-solving and adaptability.
Customization Options:
- Include company logos or brand themes.
- Adjust session duration to fit within business schedules (e.g., lunch breaks, half-days, full days).
B. For Individuals and Groups
Focus: Fun, personal growth, and social bonding.
Workshop Options:
-
Blooming Masterpieces: Floral Expression: Guided floral painting with contemporary techniques.
Ideal for: Birthdays, anniversaries, or personal growth events. -
Self-Portrait Collage Workshop: Participants create a self-portrait using mixed media and storytelling.
Ideal for: Boosting confidence and personal exploration. -
Sip & Paint Nights: Fun, casual painting sessions paired with beverages.
Ideal for: Hens nights or casual gatherings. -
Art with Kids and Families: Family-friendly workshops focused on bonding and fun.
Ideal for: Encouraging creativity in children and shared experiences for families.
Customization Options:
- Personalise themes to suit occasions.
- Offer flexible group sizes and locations.
4. Benefits of Mobile Art Workshops
For Corporations:
- Enhances teamwork, communication, and employee satisfaction.
- Promotes mental health and stress reduction.
- Provides a unique, engaging alternative to traditional team-building activities.
- Improves workplace creativity and problem-solving.
For Individuals and Groups:
- Encourages self-expression and confidence.
- Fosters meaningful connections through shared experiences.
- Offers a creative outlet and an opportunity to learn new skills.
- Creates memorable moments through participants’ artwork.
5. Revenue Streams
Pricing Structure:
-
Corporate Workshops:
- Half-day sessions: $800–$1,400 per group (8–15 participants).
- Full-day sessions: $1,500–$2,500 per group.
- Customisation (e.g., branded themes): +$200–$500.
-
Individual/Group Workshops:
- Per person (2-hour session): $240
- Private group sessions: $800 for up to 8 participants.
- Children’s workshops: $30–$50 per child.
-
Add-ons:
- Framing services for completed artwork.
- Gift packs (art supplies or mini kits).
6. Marketing and Sales Strategy
Marketing Channels:
- Social Media Campaigns: Leverage Instagram, Facebook, and Pinterest for visual content.
- Local Partnerships: Collaborate with community groups, schools, and businesses.
- Corporate Outreach: Direct email marketing and presentations to HR departments.
- Events and Demonstrations: Participate in markets, festivals, and community events to showcase the workshops.
Promotions:
- Introductory Offer: 10% off for first-time bookings.
- Referral Program: Discounts or free gifts for referrals.
- Special Gift: Free copy of To Be a Happy Cat with bookings.
7. Start-Up Costs (First Year)
Expense | Estimated Cost (AUD) |
---|---|
Art Supplies (paints, canvases) | $5,000 |
Mobile Equipment (tables, easels) | $2,500 |
Marketing and Advertising | $3,000 |
Transportation | $2,000 |
Insurance | $1,500 |
Miscellaneous | $1,000 |
Total Start-Up Costs | $15,000 |
8. Risk Management
Potential Risks:
- Fluctuating demand due to seasonal factors.
- Increased operational costs (e.g., fuel prices, materials).
- Difficulty in gaining initial traction in the corporate market.
Mitigation Strategies:
- Diversify target markets to balance seasonal fluctuations.
- Build a loyal client base through excellent service and referrals.
- Monitor costs and negotiate with suppliers for discounts.
9. Milestones and Goals for Year One
- Host at least 50 workshops by the end of the year.
- Build partnerships with 10 local businesses for recurring bookings.
- Generate $50,000 in revenue to reinvest in expansion efforts.
- Collect customer feedback and refine offerings.
10. Long-Term Vision
The mobile workshops are the first step in building Sunshine Coast Creative Academy into a permanent creative space. Future plans include expanding to other regions, introducing online workshops, and creating certification programs for facilitators. Profits will be reinvested into a world-class hub for artistic expression and connection.
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